10/02/18
From PRMuseum
PRMuseum Summer School Series, 2018
Session VI: Crisis Communications: The Truth Shall Set You Free
In this session, top crisis PR expert Mike Paul, president of Reputation Doctor® LLC, will share his psychological and truth-telling philosophy of crisis communications and reputation management in a one hour session. It will include:
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Reputation Doctor® Bricks: the backbone of every crisis PR program
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The competitive advantage of excellent intelligence-gathering and due-diligence
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The important difference between the court of law and the court of public opinion
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Why EQ is one of the strongest tools in the profession
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How spin and lies have diminishing returns for the long-term
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A few fictionalized (“true to life”) war stories
Mike Paul, President, Reputation Doctor ® LLC
Mike Paul is a strategic, reputation, corporate communications, crisis management and litigation-support public relations expert who operates under the Reputation Doctor® brand name. He provides global consulting and counseling services to leading corporations, governments, nonprofit organizations and their leaders worldwide. He has counseled some of the world’s top celebrities and athletes. He is also a global TV, radio and print news commentator regarding all types of reputations in crisis.