by lawrencenzuve | Jan 11, 2018 | Uncategorized
“Everybody can be great, because everybody can serve. You don’t have to have a college degree to serve. You don’t have to have to make your subject and your verb agree to serve. You don’t have to know about Plato and Aristotle to serve. You don’t have to know Einstein’s “Theory of Relativity” to serve. You don’t have to know the Second Theory of Thermal Dynamics in Physics to serve. You only need a heart full of grace, a soul generated by love.” Quote excerpted from “The Drum Major Instinct”, a sermon by Rev. Dr. Martin Luther King, Jr., 1968
Please honor the MLK Holiday and respect Rev. Dr. Martin Luther King, Jr. himself by finding a community service project in your community today to give back to those greatest in need by serving yourself.
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by lawrencenzuve | Jan 4, 2018 | Uncategorized
Mike Paul, president, Reputation Doctor: “I give Amtrak a grade of ‘C’ for its communications. I believe Mr. Anderson’s statements to date have been very incomplete, not empathetic enough and, at times, insensitive to the many victims. Amtrak’s initial statement saying the crash was an ‘incident’ with ‘some injuries’ was very unwise and smelled of statements prepared by attorneys, versus ones written in conjunction with a top crisis and public relations expert. Three passengers died, over 100 were injured [but] the initial statement proved to be a huge understatement.
“After talking with Amtrak’s president, the governor of Washington said Amtrak will pay for all victims injured and would pay for all damage done as a result of the crash. That statement was much louder than any statement from Amtrak itself on the subject of compensation. Again, [it seems communications] clearly were led by legal advice, [not] in conjunction with crisis and public relations help. Although Amtrak later showed some empathy, in my opinion it was not enough. Proper tone and attitude in communications is important; public statements filled with legalese may help in a court of law but often backfire in the court of public opinion.
“No victim wants to be part of a ‘wake-up call’ to get the attention of Amtrak to be safe for all. This statement from Mr. Anderson was highly insensitive. NTSB’s investigation will last throughout 2018 and into 2019. Long investigations and government oversight usually means more concern for brand and reputation damage among key stakeholders.”
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