05/19/14 – Crisis at Hand? The Reputation Doctor Will See You Now

05/19/14
From the Wall Street Journal:

Mike Paul, aka “The Reputation Doctor,” tells Risk & Compliance Journal no plan to handle a crisis can succeed without incorporating the human element into the equation.

 

“I’m a counselor, not a publicist. I’m not just a consultant. In counseling you don’t just do what clients want, the job is to counsel back on the things that are most troublesome for them. It’s not different than being a therapist. You can’t analyze these problems without including the human element. When you have a culture in leadership of hiding and covering up and not fully analyzing the problem, that’s a big deal. Or someone who has reputation for being angry and making people jump in meetings and people being afraid to speak up, if I don’t know that and recognize that before my first meeting as part of my strategy to deal with the problem, we’re going to have problems.”


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