Posts Tagged ‘reputation management’

Why? Because Your Reputation Is Everything!™

5 Reputation Management Tips for Small Businesses



Why? Because Your Reputation Is Everything!™

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Your reputation is everything!™ I’m such a firm believer in that statement that I made it my company’s tagline. We’ve all seen major corporations lose billions of dollars, or even go out of business, because of reputation crises. And while it might be tempting to think it can never happen to you as a small business owner, I’m afraid to say it certainly can.

So do the right thing for your business and start with a reputation audit. You can’t begin unless you know what to look for, what to invest in, and what to change. Here are some tips to help you get started:

1.Read the rest

TigerPRMess

Mike Paul Gives Tiger Reputation Advice For Augusta



Dear Tiger:

As you know, I have helped many clients in situations like yours over my 20 years of experience counseling clients in crisis. Here’s some advice from a seasoned veteran in crisis and reputation management:

Follow my 6 Reputation Bricks for an Excellent Reputation

As you prepare to talk to the press for the first time in many months without restrictions, you need to use my 6 bricks for building an excellent reputation now more than ever! These reputation bricks include truth, honesty, humility, transparency, accountability and consistency. Sadly, you are failing in all 6 areas right now.… Read the rest

stephanopoulosclinton

Cuomo Better Choice Than Stephanopoulos for GMA



Chris Cuomo on GMA

According to several news sources, it appears ABC will be making a decision in the near future regarding who will be the new anchor to replace Diane Sawyer at ABC’s Good Morning America. Some have said George Stephanopoulos is the front runner for the job. When I heard that, my first reaction was someone at the top at ABC must not understand branding and reputation!

Morning television is not all about hard news and politics. It is about a combination of soft news like fashion, cooking, home life and gossip like celebrity news, who is dating whom, as well as hard news like politics, business news and legal news.… Read the rest

A-Rod Kisses Reflection in Mirror - photo by Steven Klein

Alex Rodriguez’s Details Magazine Photos Damage His Reputation



Striking a Pose Before Drug Revelations.
By Lynn Zinser. In: The New York Times. On: Wednesday, March 18, 2009

For Yankees’ third baseman Alex Rodriguez, a cover story and eye-opening photo shoot for Details magazine could hardly have come at a less opportune time. He agreed to the project in late December, when it may have seemed like a good way to raise his fashion profile. Instead, he sat for the interview on Feb. 5, the day he found out that his positive test of steroids in 2003 would soon be publicly disclosed.

For Details, the timing was splendid. “You look at the pictures and you have to wonder what he is thinking,” said Alex Bhattacharji, an articles editor for Details magazine.… Read the rest

Reputation Balloon

Top 10 Reputation Management Tips for 2009



You don’t have to be famous or represent a corporation or government to be concerned about your reputation. Every person alive needs to properly manage their reputation. With the new year, I thought I would share my list of the top 10 reputation management tips for everyone to remember.

1. Reputation management is the building, maintaining and repairing of an individual or organization’s reputation. It is an estimation of character and integrity. It is everything!

2. Ego management is an important first step in reputation management. When your ego is too big, it is impossible to best repair your reputation. Replace ego-driven communication with humble, honest and transparent communication.

3. A long-term, positive, reputation must be built on truth and not lies or spin.… Read the rest

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