Posts Tagged ‘reputation management’

Why? Because Your Reputation Is Everything!™

5 Reputation Management Tips for Small Businesses

Why? Because Your Reputation Is Everything!™
















Your reputation is everything!™ I’m such a firm believer in that statement that I made it my company’s tagline. We’ve all seen major corporations lose billions of dollars, or even go out of business, because of reputation crises. And while it might be tempting to think it can never happen to you as a small business owner, I’m afraid to say it certainly can.

So do the right thing for your business and start with a reputation audit. You can’t begin unless you know what to look for, what to invest in, and what to change. Here are some tips to help you get started:

1. The customer is always right.

Do you ask your customers if there’s anything you can do to improve your products or services? If the answer is “no,” you’re running the risk of having a reputation in crisis. Prepare yourself for hearing negative feedback and humbly accept it, fix it, and communicate the change back to your customers.

2. Online reviews can make or break a small business.

With an abundance of popular online review sites like Yelp and Citysearch, customer satisfaction has more accountability than ever. Trying to manipulate these sites won’t work. The best solution is to exceed customer expectations and treat them better than you treat your own family. Many small businesses say they are accountable to their customers and other stakeholders, but few are consistent.

3. Boundaries and rules are very important for all staff.

Don’t succumb to informal rules, guidelines, and processes—even if family and friends are running your business. Develop clear job descriptions and make employees understand their responsibilities. Hold them accountable with clear, weekly communication to ensure they’re carrying them out. Do so humbly and listen actively to their concerns. Employee feedback is important to a successful small business. Make sure the lines of communication are clear, open and a two-way street.

4. Buy a ticket for the truth train.

The truth is crucially important for a small business. Being truthful is your bond and the lifeblood of your business. Don’t ever lie to your customers, your staff, your vendors – and most importantly – yourself. Be mindful that your reputation resides in the minds of others. Your integrity and character are the backbone of your business.

5. Follow your reputation bricks.

Having counseled various clients worldwide, I developed the “6 Reputation Bricks” to help build, maintain, and repair a company’s business reputation. Truth, honesty, humility, transparency, accountability, and consistency comprise the list and will help you avoid the slippery slope of reputation crises.

Don’t forget your business is not the brick or mortar, the building, or the tools used to run your business. Your business is about people. When you don’t put them first, your business will suffer. Why? Because your reputation is everything.

Mike Paul is known globally as The Reputation Doctor®. He is considered one of the leading reputation experts in the world. You’ve seen him on TV as a top TV news commentator discussing reputations in crisis in the national and international news. He is also president and senior counselor of MGP & Associates PR based in New York.


Mike Paul Gives Tiger Reputation Advice For Augusta

Dear Tiger:

As you know, I have helped many clients in situations like yours over my 20 years of experience counseling clients in crisis. Here’s some advice from a seasoned veteran in crisis and reputation management:

Follow my 6 Reputation Bricks for an Excellent Reputation

As you prepare to talk to the press for the first time in many months without restrictions, you need to use my 6 bricks for building an excellent reputation now more than ever! These reputation bricks include truth, honesty, humility, transparency, accountability and consistency. Sadly, you are failing in all 6 areas right now.

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Cuomo Better Choice Than Stephanopoulos for GMA

Chris Cuomo on GMA

According to several news sources, it appears ABC will be making a decision in the near future regarding who will be the new anchor to replace Diane Sawyer at ABC’s Good Morning America. Some have said George Stephanopoulos is the front runner for the job. When I heard that, my first reaction was someone at the top at ABC must not understand branding and reputation!

Morning television is not all about hard news and politics. It is about a combination of soft news like fashion, cooking, home life and gossip like celebrity news, who is dating whom, as well as hard news like politics, business news and legal news.

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A-Rod Kisses Reflection in Mirror - photo by Steven Klein

Alex Rodriguez’s Details Magazine Photos Damage His Reputation

Striking a Pose Before Drug Revelations.
By Lynn Zinser. In: The New York Times. On: Wednesday, March 18, 2009

For Yankees’ third baseman Alex Rodriguez, a cover story and eye-opening photo shoot for Details magazine could hardly have come at a less opportune time. He agreed to the project in late December, when it may have seemed like a good way to raise his fashion profile. Instead, he sat for the interview on Feb. 5, the day he found out that his positive test of steroids in 2003 would soon be publicly disclosed.

For Details, the timing was splendid. ”You look at the pictures and you have to wonder what he is thinking,” said Alex Bhattacharji, an articles editor for Details magazine. “He was totally at ease.”

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Reputation Balloon

Top 10 Reputation Management Tips for 2009

You don’t have to be famous or represent a corporation or government to be concerned about your reputation. Every person alive needs to properly manage their reputation. With the new year, I thought I would share my list of the top 10 reputation management tips for everyone to remember.

1. Reputation management is the building, maintaining and repairing of an individual or organization’s reputation. It is an estimation of character and integrity. It is everything!

2. Ego management is an important first step in reputation management. When your ego is too big, it is impossible to best repair your reputation. Replace ego-driven communication with humble, honest and transparent communication.

3. A long-term, positive, reputation must be built on truth and not lies or spin. The “bricks” of an excellent, lasting reputation also include truth, honesty, transparency, accountability, humility and consistency.

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