I love this American Airlines Commercial. It reminds me of one of my favorite lessons I like to teach kids about their reputation. If you are late most of the time, it will tarnish your reputation! Having a reputation of being late is never a good thing and it can influence whether people want to be around you in general. Even worse, when you are old enough to work, lateness can get you fired! Thank God our friend Nate learned his lesson just in the nick of time! Watch the video below for more details.
Welcome to my revised blog! I am sorry I have not written a blog entry since Tiger in April. I promise to write much more often and keep you informed of all type of reputations in crisis and solutions for getting them back on track. Please click on my RSS feed or FeedBurner to automatically follow my blog. In addition, join my Reputation Doctor page on Facebook and follow me on Twitter! (Links are on the right hand column.)
Many people have asked what I do for a living day to day. They know I work in public relations, but they also know what I do is different than publicity and different than those working in traditional corporate communications and strategic PR.
As you know, I have helped many clients in situations like yours over my 20 years of experience counseling clients in crisis. Here’s some advice from a seasoned veteran in crisis and reputation management:
Follow my 6 Reputation Bricks for an Excellent Reputation
As you prepare to talk to the press for the first time in many months without restrictions, you need to use my 6 bricks for building an excellent reputation now more than ever! These reputation bricks include truth, honesty, humility, transparency, accountability and consistency. Sadly, you are failing in all 6 areas right now.
According to several news sources, it appears ABC will be making a decision in the near future regarding who will be the new anchor to replace Diane Sawyer at ABC’s Good Morning America. Some have said George Stephanopoulos is the front runner for the job. When I heard that, my first reaction was someone at the top at ABC must not understand branding and reputation!
Morning television is not all about hard news and politics. It is about a combination of soft news like fashion, cooking, home life and gossip like celebrity news, who is dating whom, as well as hard news like politics, business news and legal news.
Striking a Pose Before Drug Revelations. By Lynn Zinser. In: The New York Times. On: Wednesday, March 18, 2009
For Yankees’ third baseman Alex Rodriguez, a cover story and eye-opening photo shoot for Details magazine could hardly have come at a less opportune time. He agreed to the project in late December, when it may have seemed like a good way to raise his fashion profile. Instead, he sat for the interview on Feb. 5, the day he found out that his positive test of steroids in 2003 would soon be publicly disclosed.
For Details, the timing was splendid. ”You look at the pictures and you have to wonder what he is thinking,” said Alex Bhattacharji, an articles editor for Details magazine. “He was totally at ease.”