Top 10 List of Reputations in Crisis for 2007

NEW YORK – The following is Mike “The Reputation Doctor” Paul’s Annual Top 10 List of Reputations in Crisis for 2007. This list is compiled by and solely the opinion of global reputation management expert Mike Paul. You’ve seen him weekly as a guest TV news commentator analyzing top individual and organizational reputations in crisis.

1. Michael Vick – his fall from grace was one of the top stories of the year due to his conviction for his involvement with dogfighting, including the hanging, drowning and electrocuting of pit bulls. This crisis not only affects Vick’s own reputation, but the reputation of his NFL team, the entire NFL itself, his former sponsors, his family and some even say the Black community. This story and crisis still has legs because Vick must also deal with state charges in Virginia similar to the federal charges which now have him in prison for almost 2 years.

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Thanksgiving and Reputation

2008 has been a rough year for many and especially the last few months. I have many friends out of work on Wall Street and on main street. When these friends call for advice on how to handle the current crises in their lives I remind them that we are called to give thanks for not only the good things in our lives, but also for the crises in our lives. Some become humbled and want to know more and some look at me like I am crazy!

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Former Republican Aide Votes For Obama

Many of you know I started my career in politics before switching to public relations and reputation management. For those who don’t know, I was a former aide to several Republicans in the New York State legislature, a former top aide to former U.S. Senator Alfonse D’Amato (R-NY) and later a former top aide to former New York City Mayor Rudy Giuliani.

In addition, I am a talking-head with several national T.V. news stations regarding reputations in crisis, but for the election cycle, I have also provided weekly commentary regarding the reputation and communications messages of both presidential candidates. However, I have usually been labeled a Republican consultant, which is not accurate. Ironically, I have worked with both Democrats and Republicans for many years. To be accurate, I am a former Republican consultant who backed John McCain early in the campaign.

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PR Is Most Valuable In A Recession

“In tough times your instinct is to hold back, but your competitors are going to be distracted. That’s the time to be aggressive and on the balls of your feet! If it’s a good long-term opportunity, you can gain more ground competitively in tough times than in good times.” Ken Chenault

“You can’t build a reputation on what you are going to do.” Henry Ford

“Your premium brand had better be delivering something special, or it’s not going to get the business. Only when the tide goes out do you discover who’s been swimming naked.” Warren Buffett

“During a recession, corporations and service providers must invest in telling their stories and explain why their better than their competitors or they will not survive. Strategic public relations is the best way to continue to grow their brands with all of their key audiences. Why? Because unlike advertising, strategic public relations must go through the filters of third party endorsements and the media, which add much more credibility and trust. Mike “The Reputation Doctor” Paul

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Top 5 Reasons McCain Beat Obama in Last Debate

PHOTO: McCain Made Key Points Against Obama

I was honored to attend the third and final Presidential debate at Hofstra University and wrote this blog on site.

Top 5 Reasons McCain Beat Obama from the Reputation Doctor:

1. Joe the Plumber!
McCain finally understood that personal stories work. Joe the Plumber trumps Joe Six Pack! Everyone can relate to Joe the Plumber and everyone wants him to do well as a small business owner. McCain tied Obama’s economic program to increasing Joe the Plumber’s taxes and sharing his wealth and Obama labeling him a rich man as a plumber grossing $250,000. It helped McCain and it is a personal story we all will remember. A big point for McCain and it made Joe the Plumber a new star. Look for him to comment as soon as tomorrow.

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